Email & SMS retention · UK

Building the email engine
for small British brands.

Building the email engine
for small British brands.

Building the email engine
for small British brands.

Designed and live in 14 days. Or you don’t pay.

DASH — Welcome email design
Peak Performance — Pack it today email design
Salomon — XT-Evo email design
TRIP — Taste the Tropics email design
Rhode — Limited edition email design
Single Variety — Welcome email design
TRIP — Launch offer email design
Peak Performance — Helium email design
Little Green Radicals — Welcome email design
DASH welcome email design detail
DASH — Welcome email design
Peak Performance — Pack it today email design
Salomon — XT-Evo email design
TRIP — Taste the Tropics email design
Rhode — Limited edition email design
Single Variety — Welcome email design
DASH — Welcome email design
Peak Performance — Pack it today email design
Salomon — XT-Evo email design
TRIP — Taste the Tropics email design
Rhode — Limited edition email design
Single Variety — Welcome email design
TRIP — Launch offer email design
Peak Performance — Helium email design
Little Green Radicals — Welcome email design
DASH welcome email design detail
DASH — Welcome email design
Peak Performance — Pack it today email design
Salomon — XT-Evo email design
TRIP — Taste the Tropics email design
Rhode — Limited edition email design
Single Variety — Welcome email design
DASH — Welcome email design
Peak Performance — Pack it today email design
Salomon — XT-Evo email design
TRIP — Taste the Tropics email design
Rhode — Limited edition email design
Single Variety — Welcome email design
TRIP — Launch offer email design
Peak Performance — Helium email design
Little Green Radicals — Welcome email design
DASH welcome email design detail
DASH — Welcome email design
Peak Performance — Pack it today email design
Salomon — XT-Evo email design
TRIP — Taste the Tropics email design
Rhode — Limited edition email design
Single Variety — Welcome email design

Concept builds. None of these brands is a client.

Welcome

Welcome

✕

✕

Browse abandon

Browse abandon

✕

✕

Cart abandon

Cart abandon

✕

✕

Checkout abandon

Checkout abandon

✕

✕

Post-purchase

Post-purchase

✕

✕

Winback

Winback

✕

✕

Replenishment

Replenishment

✕

✕

Deliverability

Deliverability

✕

✕

Live in 14 days

Live in 14 days

✕

✕

Built in your account

Built in your account

✕

✕

No retainer

No retainer

✕

✕

No lock-in

No lock-in

✕

✕

No open rates

No open rates

✕

✕

10% holdout

10% holdout

✕

✕

Designed, not templated

Designed, not templated

✕

✕

You keep everything

You keep everything

✕

✕

Email Campaigns are 94.7% of everything brands send. Flows are the other 5.3% — and they earn 41% of the revenue. That gap is the whole job.

Klaviyo 2026 Benchmark Report, 183,000+ brands.

Flows

Flows

Flows

What we build for your business

What we build for your business

Eight flows exist. Most brands need four.

  • Welcome

    The first email decides whether they ever open another. Built to earn a first order.

  • Cart & checkout abandon

    The highest-intent revenue you already have. Recovered without discounting it away.

  • Browse abandon

    Answers the question that stopped them, before they forget they asked.

  • Post-purchase

    The second order is cheaper than the first. This is where it comes from.

  • Winback

    They have already paid you once. The cheapest revenue there is.

  • Deliverability

    Authentication, list hygiene and sender reputation, so the rest of it arrives.

Process

Process

Process

A clear path from audit to growth.

A clear path from audit to growth.

1

1

1

START WITH CLARITY

Audit. Free. Fifteen minutes on your public pages. A Loom and a one-page summary.

2

2

2

LIVE IN 14 DAYS

Build. Named flows live and sending in 14 days, to a written spec.

3

3

3

SCALE WHEN READY

Retain. Only once there are results to point at.

Options

Options

Options

Two ways to work

Two ways to work

One-time

The build

Ten emails across welcome, browse abandon and checkout abandon. Designed to your brand, built in your account, live and sending in 14 days.

Welcome ×4

Browse ×2

Checkout ×4

Best if: you’re just getting started.

Monthly

Ongoing

Campaigns, new flows, iteration on what’s already live, and reporting out of your own data against a baseline screenshotted on day one.

Ready for email to become 30%+ of your total revenue?

Pays for itself in 90 days, or I refund it.

Pays for itself in 90 days, or I refund it.

Measured as flow-attributed revenue in your own Klaviyo, 90 days from go-live, attribution window agreed in writing before we start.

Work

Work

Work

Concept builds

Recent work

Nobody briefed these. I picked the brands and built what I’d ship.

Concept build · 01

Rhode

Limited edition

About the work above

Every brand shown is one I’d like to work with, not one I have worked with. These are concept builds, made so you can see how I think.

Hello

Hello

Hello

Get in touch

Get in touch

Samuel Thomas · Windsor, UK